
India’s telecom sector is once again witnessing a fresh wave of competition — this time, not in total subscribers, but in ARPU (Average Revenue Per User) growth. According to JM Financial’s estimates, Reliance Jio is expected to outpace Bharti Airtel in ARPU growth during Q1 FY26, which covers the April to June 2025 quarter.
While Airtel will still have a higher ARPU overall, the pace at which Jio is catching up could make all the difference going forward.
Highlights
- Jio’s ARPU expected to grow 1.8% QoQ to ₹210
- Airtel’s ARPU likely to rise 1.6% QoQ, reaching ₹249
- Jio benefiting from tariff updates and rise in FWA subscribers
- Airtel’s ARPU growth appears to be reaching saturation
- Vodafone Idea also expected to post 1.6% ARPU growth, but faces challenges
What’s Driving Jio’s ARPU Growth?
Jio’s ARPU, while still trailing Airtel’s in absolute numbers, is expected to rise faster in Q1 FY26. JM Financial projects Jio’s ARPU will increase by 1.8% quarter-on-quarter to ₹210. This improvement is attributed to a few key factors:
- Many of Jio’s users were on long-term annual plans and had not yet been billed under the newly increased tariffs. As these users now begin recharging under the revised prices, the telco is seeing a gradual but strong uplift in average revenue per user.
- Jio has been aggressively pushing its Fixed Wireless Access (FWA) services like Jio AirFiber. The increase in these high-ARPU FWA subscribers is further boosting overall revenues per user.
- The effect of previous tariff hikes is still trickling in for Jio, as a large portion of its base transitions from old to new pricing.
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Airtel: Strong But Steady
In contrast, Airtel’s ARPU is forecasted to grow by 1.6% QoQ, reaching ₹249 in the June quarter. While Airtel continues to lead in terms of premium users and revenue per user, it appears to have reached a saturation point in gains from tariff hikes.
Since most of Airtel’s user base has already moved to new tariffs in previous quarters, there’s little room left for major ARPU leaps — unless another round of tariff revisions takes place.